A small idea can conquer the heart of millions
I suddenly realized that there are as many designers as actors in this city. The sudden surge in television serials, reality shows and advertisements have most certainly made the search for a profession much easier.
The youth with little or no experience, street smart and with little or no skills just jump into a reality show or soap, skidding and bubbling through episodes and while the typical parents are still paying off the loan for a private engineering college education this one turns into a star. Not all are stars though ;most of them can be a small time actor, bringing in the tea or a smiling passerby.
Returning to designers, I was pleasantly surprised to the number of resumes and calls that we received. You mean to say, we are so creative? Good at least unknown artists and sculptors have decided to take their art to a different level. But scrutinizing through each resume and later interviewing them made my drawings blush in shame. Not any of them have anything to do with art, their hobbies vary from ‘listening music(?)’ to ‘surfing net’ and though some say they paint and draw I soon realized it’s a seemingly clever way of getting an interview call. Although trained through most of the software available now, and call themselves experienced for they have practically copy pasted everything they could lay their eyes upon.
“A perfect design is not what da miracle is all about, singularity is”, I tell them smilingly. “Intelligence is not what we can all have but common sense mixed with aesthetics is what all designs should be”.
Yes, they were looking for a profession, not an artist first and then a designer,in reality they learnt designing software and call themselves artists. But we are fortunate we do have some very good artists who just love what they do and especially excited about every piece of art they produce.
Recently while expanding I encountered this new trend, and I am flabbergasted staring at a pool of anthropoid clones and wondering if all this has turned into a design factory. In that, a group of so called artists download, cut, trim adjust using virtual tools and the brain takes a holiday, hibernating to get rusted and disintegrate forever. My insides scream out to the vast multitude of foolish artists that software are just an easier way of shaping your thoughts, not restructuring what is already there. These wonderful tools are the amazing inventions for the modern school of art, where an artist can exactly design what he is thinking in one hundredth of the time he could have done with his pencil and paper.Allowing him to use any brush, pen, chisel, drill or colour which his imagination can dream of, twisting turning and placing wherever he wants to . There is nothing you cannot design if you have imagined it.Logos to start with are the heart and soul of a company, its the imagination of an artist which takes shape into an idea that etches into the consciousness of every person who sees it. It can never be designed by just a few software and downloads of images. Its reaching to the world through a square inch of a space…
A small idea can be that which can conquer the heart of millions. The first logo that ever caught my eye was a black and white panda and I am in love with black and white logos ever since. It saves printing charges, more attractive and are simple.
World Wildlife Fund logo is one of my favorites,
the ‘W ‘on the panda, no color- just a thoughtful expression of a brilliant artist Sir Peter Scott himself.
Nike, Chanel or Playboy, the best ones are simple, and go into your bloodstream. And these have not changed eversince their inception showing the strength of a good design.
An artist can be a designer, but vice versa may not be true.
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